Mostly just tweaks to docs/naming/readability/tidying up.
The biggest thing is that the wasm bytes are passed in during compilation now,
rather than on initialization, which lets us remove the lifetime from our state
struct and makes wrangling unsafe conversions that much easier.
The new crate introduced here, `wasmtime-bench-api`, creates a shared library, e.g. `wasmtime_bench_api.so`, for executing Wasm benchmarks using Wasmtime. It allows us to measure several phases separately by exposing `engine_compile_module`, `engine_instantiate_module`, and `engine_execute_module`, which pass around an opaque pointer to the internally initialized state. This state is initialized and freed by `engine_create` and `engine_free`, respectively. The API also introduces a way of passing in functions to satisfy the `"bench" "start"` and `"bench" "end"` symbols that we expect Wasm benchmarks to import. The API is exposed in a C-compatible way so that we can dynamically load it (carefully) in our benchmark runner.
