diff --git a/Cargo.lock b/Cargo.lock
index 6f458b7096..844b60b4bc 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -462,6 +462,26 @@ dependencies = [
  "thiserror",
 ]
 
+[[package]]
+name = "cranelift-jit"
+version = "0.68.0"
+dependencies = [
+ "anyhow",
+ "cranelift",
+ "cranelift-codegen",
+ "cranelift-entity",
+ "cranelift-frontend",
+ "cranelift-module",
+ "cranelift-native",
+ "errno",
+ "libc",
+ "log",
+ "memmap",
+ "region",
+ "target-lexicon",
+ "winapi",
+]
+
 [[package]]
 name = "cranelift-module"
 version = "0.68.0"
@@ -527,26 +547,6 @@ dependencies = [
  "serde_json",
 ]
 
-[[package]]
-name = "cranelift-simplejit"
-version = "0.68.0"
-dependencies = [
- "anyhow",
- "cranelift",
- "cranelift-codegen",
- "cranelift-entity",
- "cranelift-frontend",
- "cranelift-module",
- "cranelift-native",
- "errno",
- "libc",
- "log",
- "memmap",
- "region",
- "target-lexicon",
- "winapi",
-]
-
 [[package]]
 name = "cranelift-tools"
 version = "0.66.0"
@@ -560,13 +560,13 @@ dependencies = [
  "cranelift-filetests",
  "cranelift-frontend",
  "cranelift-interpreter",
+ "cranelift-jit",
  "cranelift-module",
  "cranelift-native",
  "cranelift-object",
  "cranelift-preopt",
  "cranelift-reader",
  "cranelift-serde",
- "cranelift-simplejit",
  "cranelift-wasm",
  "file-per-thread-logger",
  "filecheck",
diff --git a/cranelift/Cargo.toml b/cranelift/Cargo.toml
index 9594f22bf0..cd33d160a2 100644
--- a/cranelift/Cargo.toml
+++ b/cranelift/Cargo.toml
@@ -26,7 +26,7 @@ cranelift-native = { path = "native", version = "0.68.0" }
 cranelift-filetests = { path = "filetests", version = "0.66.0" }
 cranelift-module = { path = "module", version = "0.68.0" }
 cranelift-object = { path = "object", version = "0.68.0" }
-cranelift-simplejit = { path = "simplejit", version = "0.68.0" }
+cranelift-jit = { path = "jit", version = "0.68.0" }
 cranelift-preopt = { path = "preopt", version = "0.68.0" }
 cranelift = { path = "umbrella", version = "0.68.0" }
 filecheck = "0.5.0"
diff --git a/cranelift/README.md b/cranelift/README.md
index 7f35e570f7..52d4e0cf8f 100644
--- a/cranelift/README.md
+++ b/cranelift/README.md
@@ -16,10 +16,10 @@ into executable machine code.
 
 For more information, see [the documentation](docs/index.md).
 
-For an example of how to use the JIT, see the [SimpleJIT Demo], which
+For an example of how to use the JIT, see the [JIT Demo], which
 implements a toy language.
 
-[SimpleJIT Demo]: https://github.com/bytecodealliance/simplejit-demo
+[JIT Demo]: https://github.com/bytecodealliance/simplejit-demo
 
 For an example of how to use Cranelift to run WebAssembly code, see
 [Wasmtime], which implements a standalone, embeddable, VM using Cranelift.
diff --git a/cranelift/docs/index.md b/cranelift/docs/index.md
index 2334325f15..62c4e51bd8 100644
--- a/cranelift/docs/index.md
+++ b/cranelift/docs/index.md
@@ -52,6 +52,6 @@
     emits native object files using the
     `object <https://github.com/gimli-rs/object>`_ library.
 
- - [cranelift-simplejit](https://docs.rs/cranelift-simplejit)
-    This crate provides a simple JIT backend for `cranelift-module`, which
+ - [cranelift-jit](https://docs.rs/cranelift-jit)
+    This crate provides a JIT backend for `cranelift-module`, which
     emits code and data into memory.
diff --git a/cranelift/filetests/src/function_runner.rs b/cranelift/filetests/src/function_runner.rs
index ed8411f448..01ddc1f3dd 100644
--- a/cranelift/filetests/src/function_runner.rs
+++ b/cranelift/filetests/src/function_runner.rs
@@ -21,7 +21,7 @@ use thiserror::Error;
 /// `CompiledFunction`s and subsequently calling them through the use of a `Trampoline`. As its
 /// name indicates, this compiler is limited: any functionality that requires knowledge of things
 /// outside the [Function] will likely not work (e.g. global values, calls). For an example of this
-/// "outside-of-function" functionality, see `cranelift_simplejit::backend::SimpleJITBackend`.
+/// "outside-of-function" functionality, see `cranelift_jit::backend::JITBackend`.
 ///
 /// ```
 /// use cranelift_filetests::SingleFunctionCompiler;
diff --git a/cranelift/simplejit/Cargo.toml b/cranelift/jit/Cargo.toml
similarity index 89%
rename from cranelift/simplejit/Cargo.toml
rename to cranelift/jit/Cargo.toml
index ea8165035a..1b07e23c86 100644
--- a/cranelift/simplejit/Cargo.toml
+++ b/cranelift/jit/Cargo.toml
@@ -1,10 +1,10 @@
 [package]
-name = "cranelift-simplejit"
+name = "cranelift-jit"
 version = "0.68.0"
 authors = ["The Cranelift Project Developers"]
-description = "A simple JIT library backed by Cranelift"
+description = "A JIT library backed by Cranelift"
 repository = "https://github.com/bytecodealliance/wasmtime"
-documentation = "https://docs.rs/cranelift-simplejit"
+documentation = "https://docs.rs/cranelift-jit"
 license = "Apache-2.0 WITH LLVM-exception"
 readme = "README.md"
 edition = "2018"
diff --git a/cranelift/simplejit/LICENSE b/cranelift/jit/LICENSE
similarity index 100%
rename from cranelift/simplejit/LICENSE
rename to cranelift/jit/LICENSE
diff --git a/cranelift/simplejit/README.md b/cranelift/jit/README.md
similarity index 66%
rename from cranelift/simplejit/README.md
rename to cranelift/jit/README.md
index c3b0693b17..652f181fc8 100644
--- a/cranelift/simplejit/README.md
+++ b/cranelift/jit/README.md
@@ -1,8 +1,8 @@
-This crate provides a simple JIT library that uses
+This crate provides a JIT library that uses
 [Cranelift](https://crates.io/crates/cranelift).
 
 This crate is extremely experimental.
 
 See the [example program] for a brief overview of how to use this.
 
-[example program]: https://github.com/bytecodealliance/wasmtime/blob/main/cranelift/simplejit/examples/simplejit-minimal.rs
+[example program]: https://github.com/bytecodealliance/wasmtime/blob/main/cranelift/jit/examples/jit-minimal.rs
diff --git a/cranelift/simplejit/examples/simplejit-minimal.rs b/cranelift/jit/examples/jit-minimal.rs
similarity index 94%
rename from cranelift/simplejit/examples/simplejit-minimal.rs
rename to cranelift/jit/examples/jit-minimal.rs
index 7274c4d5e7..138c545831 100644
--- a/cranelift/simplejit/examples/simplejit-minimal.rs
+++ b/cranelift/jit/examples/jit-minimal.rs
@@ -1,8 +1,8 @@
 use cranelift::prelude::*;
 use cranelift_codegen::binemit::NullTrapSink;
 use cranelift_codegen::settings::{self, Configurable};
+use cranelift_jit::{JITBuilder, JITModule};
 use cranelift_module::{default_libcall_names, Linkage, Module};
-use cranelift_simplejit::{SimpleJITBuilder, SimpleJITModule};
 use std::mem;
 
 fn main() {
@@ -14,8 +14,7 @@ fn main() {
         panic!("host machine is not supported: {}", msg);
     });
     let isa = isa_builder.finish(settings::Flags::new(flag_builder));
-    let mut module: SimpleJITModule =
-        SimpleJITModule::new(SimpleJITBuilder::with_isa(isa, default_libcall_names()));
+    let mut module = JITModule::new(JITBuilder::with_isa(isa, default_libcall_names()));
 
     let mut ctx = module.make_context();
     let mut func_ctx = FunctionBuilderContext::new();
diff --git a/cranelift/simplejit/src/backend.rs b/cranelift/jit/src/backend.rs
similarity index 96%
rename from cranelift/simplejit/src/backend.rs
rename to cranelift/jit/src/backend.rs
index 67ba0f8a37..418b26ef58 100644
--- a/cranelift/simplejit/src/backend.rs
+++ b/cranelift/jit/src/backend.rs
@@ -1,4 +1,4 @@
-//! Defines `SimpleJITModule`.
+//! Defines `JITModule`.
 
 use crate::{compiled_blob::CompiledBlob, memory::Memory};
 use cranelift_codegen::isa::TargetIsa;
@@ -31,16 +31,16 @@ const EXECUTABLE_DATA_ALIGNMENT: u64 = 0x10;
 const WRITABLE_DATA_ALIGNMENT: u64 = 0x8;
 const READONLY_DATA_ALIGNMENT: u64 = 0x1;
 
-/// A builder for `SimpleJITModule`.
-pub struct SimpleJITBuilder {
+/// A builder for `JITModule`.
+pub struct JITBuilder {
     isa: Box<dyn TargetIsa>,
     symbols: HashMap<String, *const u8>,
     libcall_names: Box<dyn Fn(ir::LibCall) -> String + Send + Sync>,
     hotswap_enabled: bool,
 }
 
-impl SimpleJITBuilder {
-    /// Create a new `SimpleJITBuilder`.
+impl JITBuilder {
+    /// Create a new `JITBuilder`.
     ///
     /// The `libcall_names` function provides a way to translate `cranelift_codegen`'s `ir::LibCall`
     /// enum to symbols. LibCalls are inserted in the IR as part of the legalization for certain
@@ -60,12 +60,10 @@ impl SimpleJITBuilder {
         Self::with_isa(isa, libcall_names)
     }
 
-    /// Create a new `SimpleJITBuilder` with an arbitrary target. This is mainly
+    /// Create a new `JITBuilder` with an arbitrary target. This is mainly
     /// useful for testing.
     ///
-    /// SimpleJIT requires a `TargetIsa` configured for non-PIC.
-    ///
-    /// To create a `SimpleJITBuilder` for native use, use the `new` constructor
+    /// To create a `JITBuilder` for native use, use the `new` constructor
     /// instead.
     ///
     /// The `libcall_names` function provides a way to translate `cranelift_codegen`'s `ir::LibCall`
@@ -121,19 +119,21 @@ impl SimpleJITBuilder {
         self
     }
 
-    /// Enable or disable hotswap support. See [`SimpleJITModule::prepare_for_function_redefine`]
+    /// Enable or disable hotswap support. See [`JITModule::prepare_for_function_redefine`]
     /// for more information.
+    ///
+    /// Enabling hotswap support requires PIC code.
     pub fn hotswap(&mut self, enabled: bool) -> &mut Self {
         self.hotswap_enabled = enabled;
         self
     }
 }
 
-/// A `SimpleJITModule` implements `Module` and emits code and data into memory where it can be
+/// A `JITModule` implements `Module` and emits code and data into memory where it can be
 /// directly called and accessed.
 ///
-/// See the `SimpleJITBuilder` for a convenient way to construct `SimpleJITModule` instances.
-pub struct SimpleJITModule {
+/// See the `JITBuilder` for a convenient way to construct `JITModule` instances.
+pub struct JITModule {
     isa: Box<dyn TargetIsa>,
     hotswap_enabled: bool,
     symbols: HashMap<String, *const u8>,
@@ -158,7 +158,7 @@ struct MemoryHandle {
     writable: Memory,
 }
 
-impl SimpleJITModule {
+impl JITModule {
     /// Free memory allocated for code and data segments of compiled functions.
     ///
     /// # Safety
@@ -369,8 +369,8 @@ impl SimpleJITModule {
         self.memory.code.set_readable_and_executable();
     }
 
-    /// Create a new `SimpleJITModule`.
-    pub fn new(builder: SimpleJITBuilder) -> Self {
+    /// Create a new `JITModule`.
+    pub fn new(builder: JITBuilder) -> Self {
         if builder.hotswap_enabled {
             assert!(
                 builder.isa.flags().is_pic(),
@@ -450,7 +450,7 @@ impl SimpleJITModule {
     /// Allow a single future `define_function` on a previously defined function. This allows for
     /// hot code swapping and lazy compilation of functions.
     ///
-    /// This requires hotswap support to be enabled first using [`SimpleJITBuilder::hotswap`].
+    /// This requires hotswap support to be enabled first using [`JITBuilder::hotswap`].
     pub fn prepare_for_function_redefine(&mut self, func_id: FuncId) -> ModuleResult<()> {
         assert!(self.hotswap_enabled, "Hotswap support is not enabled");
         let decl = self.declarations.get_function_decl(func_id);
@@ -473,7 +473,7 @@ impl SimpleJITModule {
     }
 }
 
-impl<'simple_jit_backend> Module for SimpleJITModule {
+impl Module for JITModule {
     fn isa(&self) -> &dyn TargetIsa {
         &*self.isa
     }
@@ -533,7 +533,7 @@ impl<'simple_jit_backend> Module for SimpleJITModule {
         writable: bool,
         tls: bool,
     ) -> ModuleResult<DataId> {
-        assert!(!tls, "SimpleJIT doesn't yet support TLS");
+        assert!(!tls, "JIT doesn't yet support TLS");
         let (id, _decl) = self
             .declarations
             .declare_data(name, linkage, writable, tls)?;
@@ -627,7 +627,7 @@ impl<'simple_jit_backend> Module for SimpleJITModule {
             .allocate(size, EXECUTABLE_DATA_ALIGNMENT)
             .expect("TODO: handle OOM etc.");
 
-        let mut reloc_sink = SimpleJITRelocSink::default();
+        let mut reloc_sink = JITRelocSink::default();
         let mut stack_map_sink = binemit::NullStackMapSink {};
         unsafe {
             ctx.emit_to_memory(
@@ -750,7 +750,7 @@ impl<'simple_jit_backend> Module for SimpleJITModule {
             return Err(ModuleError::DuplicateDefinition(decl.name.to_owned()));
         }
 
-        assert!(!decl.tls, "SimpleJIT doesn't yet support TLS");
+        assert!(!decl.tls, "JIT doesn't yet support TLS");
 
         let &DataDescription {
             ref init,
@@ -850,11 +850,11 @@ fn lookup_with_dlsym(name: &str) -> Option<*const u8> {
 }
 
 #[derive(Default)]
-struct SimpleJITRelocSink {
+struct JITRelocSink {
     relocs: Vec<RelocRecord>,
 }
 
-impl RelocSink for SimpleJITRelocSink {
+impl RelocSink for JITRelocSink {
     fn reloc_external(
         &mut self,
         offset: CodeOffset,
diff --git a/cranelift/simplejit/src/compiled_blob.rs b/cranelift/jit/src/compiled_blob.rs
similarity index 100%
rename from cranelift/simplejit/src/compiled_blob.rs
rename to cranelift/jit/src/compiled_blob.rs
diff --git a/cranelift/simplejit/src/lib.rs b/cranelift/jit/src/lib.rs
similarity index 87%
rename from cranelift/simplejit/src/lib.rs
rename to cranelift/jit/src/lib.rs
index d558b44396..6e66ca8dd6 100644
--- a/cranelift/simplejit/src/lib.rs
+++ b/cranelift/jit/src/lib.rs
@@ -1,4 +1,4 @@
-//! Top-level lib.rs for `cranelift_simplejit`.
+//! Top-level lib.rs for `cranelift_jit`.
 
 #![deny(
     missing_docs,
@@ -27,7 +27,7 @@ mod backend;
 mod compiled_blob;
 mod memory;
 
-pub use crate::backend::{SimpleJITBuilder, SimpleJITModule};
+pub use crate::backend::{JITBuilder, JITModule};
 
 /// Version number of this crate.
 pub const VERSION: &str = env!("CARGO_PKG_VERSION");
diff --git a/cranelift/simplejit/src/memory.rs b/cranelift/jit/src/memory.rs
similarity index 100%
rename from cranelift/simplejit/src/memory.rs
rename to cranelift/jit/src/memory.rs
diff --git a/cranelift/simplejit/tests/basic.rs b/cranelift/jit/tests/basic.rs
similarity index 93%
rename from cranelift/simplejit/tests/basic.rs
rename to cranelift/jit/tests/basic.rs
index fc3f5b0056..9e7e3cbe52 100644
--- a/cranelift/simplejit/tests/basic.rs
+++ b/cranelift/jit/tests/basic.rs
@@ -5,8 +5,8 @@ use cranelift_codegen::settings::{self, Configurable};
 use cranelift_codegen::{ir::types::I16, Context};
 use cranelift_entity::EntityRef;
 use cranelift_frontend::*;
+use cranelift_jit::*;
 use cranelift_module::*;
-use cranelift_simplejit::*;
 
 #[test]
 fn error_on_incompatible_sig_in_declare_function() {
@@ -18,8 +18,7 @@ fn error_on_incompatible_sig_in_declare_function() {
         panic!("host machine is not supported: {}", msg);
     });
     let isa = isa_builder.finish(settings::Flags::new(flag_builder));
-    let mut module: SimpleJITModule =
-        SimpleJITModule::new(SimpleJITBuilder::with_isa(isa, default_libcall_names()));
+    let mut module = JITModule::new(JITBuilder::with_isa(isa, default_libcall_names()));
 
     let mut sig = Signature {
         params: vec![AbiParam::new(types::I64)],
@@ -36,7 +35,7 @@ fn error_on_incompatible_sig_in_declare_function() {
         .unwrap(); // Make sure this is an error
 }
 
-fn define_simple_function(module: &mut SimpleJITModule) -> FuncId {
+fn define_simple_function(module: &mut JITModule) -> FuncId {
     let sig = Signature {
         params: vec![],
         returns: vec![],
@@ -76,8 +75,7 @@ fn panic_on_define_after_finalize() {
         panic!("host machine is not supported: {}", msg);
     });
     let isa = isa_builder.finish(settings::Flags::new(flag_builder));
-    let mut module: SimpleJITModule =
-        SimpleJITModule::new(SimpleJITBuilder::with_isa(isa, default_libcall_names()));
+    let mut module = JITModule::new(JITBuilder::with_isa(isa, default_libcall_names()));
 
     define_simple_function(&mut module);
     define_simple_function(&mut module);
@@ -166,8 +164,7 @@ fn libcall_function() {
         panic!("host machine is not supported: {}", msg);
     });
     let isa = isa_builder.finish(settings::Flags::new(flag_builder));
-    let mut module: SimpleJITModule =
-        SimpleJITModule::new(SimpleJITBuilder::with_isa(isa, default_libcall_names()));
+    let mut module = JITModule::new(JITBuilder::with_isa(isa, default_libcall_names()));
 
     let sig = Signature {
         params: vec![],
diff --git a/cranelift/module/README.md b/cranelift/module/README.md
index 1727975f96..09caf7e270 100644
--- a/cranelift/module/README.md
+++ b/cranelift/module/README.md
@@ -10,10 +10,8 @@ A module is a collection of functions and data objects that are linked
 together. The `Module` trait that defines a common interface for various kinds
 of modules. Most users will use one of the following `Module` implementations:
 
- - `SimpleJITModule`, provided by [cranelift-simplejit], which JITs
-   code to memory for direct execution.
- - `ObjectModule`, provided by [cranelift-object], which emits native
-   object files.
+ - `JITModule`, provided by [cranelift-jit], which JITs code to memory for direct execution.
+ - `ObjectModule`, provided by [cranelift-object], which emits native object files.
 
-[cranelift-simplejit]: https://crates.io/crates/cranelift-simplejit
+[cranelift-jit]: https://crates.io/crates/cranelift-jit
 [cranelift-object]: https://crates.io/crates/cranelift-object
diff --git a/scripts/publish.rs b/scripts/publish.rs
index a56e03b351..330a7e0dfb 100644
--- a/scripts/publish.rs
+++ b/scripts/publish.rs
@@ -39,7 +39,7 @@ const CRATES_TO_PUBLISH: &[&str] = &[
     "cranelift-object",
     "cranelift-interpreter",
     "cranelift",
-    "cranelift-simplejit",
+    "cranelift-jit",
     // wig/wiggle
     "wiggle-generate",
     "wiggle-macro",